From your friends at Enfamil.

Anyone else seen those tweets about Robeez? The ones about how their blogher10 gift bags had formula in them?

Bleh.

The whole thing just rubs me wrong.

It reminds me of when I was pregnant with Cooper.

I went for my six month check up at my ob/gyn’s office  (next time I’ll use a midwife, but that is another story for another time) and I was told by the receptionist upon check in that I had won.

“Won what?” I asked.

“A prize! In our raffle! Congratulations!” She replied.

My pregnant mother of three and a half brain didn’t work that quickly. If I had been sharper perhaps I would have remembered never having entered a raffle.  But then she presented me with a brand new boppy- it had a sage green microfiber cover.  I was in LOVE.  I had always wanted to try a boppy for nursing, so I took my “prize” home.

It was only later, after looking at the card that I realized my gift was tainted.

The card said “Congratulations on your new baby! From, your friends at Enfamil.”

It makes me wonder.  Am I on some kind of list?  Would I have won this if I hadn’t been nursing? Or is it a marketing ploy geared to get me to use Enfamil.  I’m sure that my doctors office has in my file that I am a breastfeeding mother.  I’ve breastfed all of my babies, and have been using that office since I was first pregnant with Patrick.   I am embarrassed to admit here that I kept the boppy.  I probably should have returned it and told them how wrong it was to give it to me in the first place.

This is very clear to me now- because the last time I was at my doctor’s office I saw this:

This was a gift basket giveaway I saw displayed at my ob/gyn’s office.

I’m going to write them a letter and print off a copy of WHO code regarding marketing of breastfeeding substitutes.  SO not cool.  I feel like this might make me a hypocrite, since I have accepted a gift from a formula company myself, but someone needs to say something about what they are doing.

This was taken from about.com:

The International Code of Marketing of Breast Milk Substitutes is an “international public health recommendation to regulate the marketing of breastmilk substitutes.” It was developed and voted on by the World Health Assembly in 1981, with the United States being the only “no” vote. Thirteen years later, the United States changed their “no” to a “yes” in the Innocenti Declaration. Here are some of the highlights:

Scope of the Code

The Code applies to the marketing, and practices related thereto, of the following products: breastmilk substitutes, including infant formula; other milk products, foods and beverages, including bottle-fed complementary foods, when marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement of breastmilk; feeding bottles and teats.

Article 5. The General Public and Mothers

  • There should be no advertising or promotion to the general public of products within the scope of the Code
  • No samples may be given to mothers
  • There should be no point-of-sale advertising
  • There should be no gifts of articles or utensils given to pregnant women or mothers of infants and young children

Comments

  1. Kait77 says:

    I am one of those mothers who for medical reasons couldn’t breastfeed my son. I found all the different formulas confussing and expensive is not even close to right because my son required special formula because of reflux. His formula was the most expensive there is without a prescription but I am glad I was able to get it. I actually had to have a script for WIC to help with buying the formula. I actually did breastfeed my older children and researched carefully if I could with the medications I now require to keep living but found that the risks to my son’s health were far outweighing the benefits he would have gotten. I take chemotherapy based drugs daily. I think that OB-GYNs should not be the ones to offer formula samples and such I think it should be pediatricians if samples are offered at all. Samples are actually a bad idea in any case unless you plan to give a whole can or two so the family can see if the formula is actually tolerated. I will always feel guilty that I couldn’t breastfeed my son but I also know that had he been breastfed that it would have taken longer to diagnose his reflux and get it treated and that could have been fatal it was so bad. I think that warning labels might not be a bad idea so long as they don’t cause a panic and that advertising is a nasty way to get formula sold because it does make women think their milk isn’t good enough. Yet look at the newest changes to formula and you will see they are trying very hard to make it more and more like breastmilk. Ironic isn’t it?

  2. Amber Morrisey Twitter: birthroutes says:

    Cigarettes have lables because they are much more dangerous than not smoking, and thus so should formula.

    Right now there is so much false information about ABM that women are making dangerous choices for their children, when it isn’t medically indicated. I do not understand the logic of sheltering the truth to avoid scaring families.
    Amber Morrisey´s last post… Olives Homebirth video

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  1. [...] hospital loaded up with the crap, just to try and get vulnerable little ones hooked on it…  Even though this violates the WHO code. They throw out words like “supplemental” and “inadequate milk supply” to [...]

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