Anyone else seen those tweets about Robeez? The ones about how their blogher10 gift bags had formula in them?
The whole thing just rubs me wrong.
It reminds me of when I was pregnant with Cooper.
I went for my six month check up at my ob/gyn’s office (next time I’ll use a midwife, but that is another story for another time) and I was told by the receptionist upon check in that I had won.
“Won what?” I asked.
“A prize! In our raffle! Congratulations!” She replied.
My pregnant mother of three and a half brain didn’t work that quickly. If I had been sharper perhaps I would have remembered never having entered a raffle. But then she presented me with a brand new boppy- it had a sage green microfiber cover. I was in LOVE. I had always wanted to try a boppy for nursing, so I took my “prize” home.
It was only later, after looking at the card that I realized my gift was tainted.
The card said “Congratulations on your new baby! From, your friends at Enfamil.”
It makes me wonder. Am I on some kind of list? Would I have won this if I hadn’t been nursing? Or is it a marketing ploy geared to get me to use Enfamil. I’m sure that my doctors office has in my file that I am a breastfeeding mother. I’ve breastfed all of my babies, and have been using that office since I was first pregnant with Patrick. I am embarrassed to admit here that I kept the boppy. I probably should have returned it and told them how wrong it was to give it to me in the first place.
This is very clear to me now- because the last time I was at my doctor’s office I saw this:
This was a gift basket giveaway I saw displayed at my ob/gyn’s office.
I’m going to write them a letter and print off a copy of WHO code regarding marketing of breastfeeding substitutes. SO not cool. I feel like this might make me a hypocrite, since I have accepted a gift from a formula company myself, but someone needs to say something about what they are doing.
This was taken from about.com:
The International Code of Marketing of Breast Milk Substitutes is an “international public health recommendation to regulate the marketing of breastmilk substitutes.” It was developed and voted on by the World Health Assembly in 1981, with the United States being the only “no” vote. Thirteen years later, the United States changed their “no” to a “yes” in the Innocenti Declaration. Here are some of the highlights:
Scope of the Code
The Code applies to the marketing, and practices related thereto, of the following products: breastmilk substitutes, including infant formula; other milk products, foods and beverages, including bottle-fed complementary foods, when marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement of breastmilk; feeding bottles and teats.
Article 5. The General Public and Mothers
- There should be no advertising or promotion to the general public of products within the scope of the Code
- No samples may be given to mothers
- There should be no point-of-sale advertising
- There should be no gifts of articles or utensils given to pregnant women or mothers of infants and young children